Digital Portfolio - Look Book
Role: Creative Designer, Copywriter, Brand Development
Category: Sales & Marketing
This booklet was used to present the newest collection in a business meeting with one of the largest privately-held grocery chains in Texas. This portfolio helped to secure business and introduce the Treasure Jewel brand into a new market.
Digital PDF - Supplemental Material
Role: Creative Designer
Category: Educational Resource, Sales & Marketing Repurposed Content
This supplemental was used to provide value-added content to a community of paying members. Its intended use was to be a high-level takeaway with summaries and actionable items. In the future, this client will be able to repurpose the content with new members of the program and to promote brand awareness on social media.
Other Creative Contributors: Amy Hageman
Email Marketing
Role: Art Direction, Copywriter, Marketing Strategy
Category: Marketing & Sales (Client Fulfillment)
This email was part of a marketing campaign used to advertise an online event and encourage registration. This email had an open rate of 58% above industry standard. The campaign was very effective and exceeded the registration goal.
Other creative contributors: Ashley Medina
Brand & Social Media Strategist
Role: Creative Designer, Copywriter, Social Media Strategy, Brand Development & Management
Category: Marketing
I was hired by this client to help develop a brand and marketing strategy for the launch of their new business. I currently manage their social media account, devising a strategy for each week, writing the copy, and executing the design.
The purpose of the social media account is to help build brand awareness and be a resource of information for new clients.
Social Media Post
Role: Creative Director, Content Writer
Category: Marketing
This video was used on social media to promote the impact our network was able to make in our local community along with increasing brand recognition not only for ourselves but the participants and partners who sponsored the event. Watch Video
Creative Contributors: Ashley Medina
Digital Announcement
Role: Creative Designer, Content Writer
Category: Marketing
This image was used to maintain communication with existing and potential clients.
Social Media Story
Role: Creative Designer, Content Writer
Category: Marketing
Helped client promote giveaway through instagram stories with a countdown reminder each day of the promotion.
Advertisement
Role: Creative Designer, Content Writer
Category: Marketing
Designed to increase revenue by adding on to an existing service.
Social Media Giveaway
Role: Creative Designer, Content Writer, Marketing Strategy
Category: Marketing
Contest was created to increase engagement and followers for this client.
Digital Informational
Role: Creative Designer, Content Writer
Category: Education
Various graphics were created for digital display to compliment tangible items for furthering education about Morocco.
